Innovative Leadership in Product Design: Revolutionizing Experiences While Ensuring Consistency and Efficiency Across Diverse Product Portfolios and Brands

Contributed to reducing support costs by $10M through the design of Intuit's Self-Help Community Forum Platform, fostering increased self-resolution

Image of me presenting to senior leaders at Intuit a new concept for help.

Intuit is the parent company and makers of TurboTax, QuickBooks, Mint, and other solutions that help power prosperity around the world.

I was hired as the inaugural product designer in Intuit's central developer group, where I played a pivotal role in establishing and nurturing a team of 15 designers. My contributions were instrumental in laying the foundation for several groundbreaking initiatives, including Intuit's first developer API portal and the development of company-wide reusable widgets such as authentication and self-help tools. Additionally, I led the conceptualization and implementation of Intuit's first company-wide configurable design system, which has since become integral in the majority of the brands within the organization, including TurboTax, Quickbooks, and Mint.

Responsibility Highlights

Defined, and lead, the central product teams to create reusable widgets, such as:
• authentication (sign in and register)
• optical character recognition (OCR)
• 3rd-party account linking
Owned product design for our community-based Q&A help portal
Owned product design for our central developer/API portal
Facilitated innovation workshops and brainstorms for senior executives and product teams as an Innovation Catalyst

Established a comprehensive design pattern library and processes for Central Product teams, enhancing speed and efficiency

Created design documentation created per widget, speccing out the UX/UI as well as the configurability to theme per brand

Designed the first TurboTax native Android authentication experiences

Designed the authentication experiences for TurboTax when they adopted our centralized widget

Designed the authentication experiences for Mint when they adopted our centralized widget

Designed the first TurboTax native iOS authentication experiences

Designed, and patented, the centralized OCR Document Capture Experience, powering features like Turbotax's tax document scanning and auto-fill, QuickBook's, and Mint's receipt captures

Example of the mobile ratings and feedback widget

Glance at the mobile version of the developer portal

Impact Highlights

Elevated and set the bar for quality of design craft
Helped hire, and lead, the design team of 15
Established a comprehensive design pattern library and processes for Central Product teams, enhancing speed and efficiency
Contributed to reducing support costs by $10M through the design of Intuit's Self-Help Community Forum Platform, fostering increased self-resolution
Designed, and patented, the centralized OCR Document Capture Experience, powering features like Turbotax's tax document scanning and auto-fill, QuickBook's, and Mint's receipt captures
Part of the core team that reimagined Intuit and its four cornerstone brands, consolidating them into a single cohesive brand and ecosystem
Apart of 2 different design patents
Promoted to an Innovation Catalyst within a year